Process means the way in which a service is provided to the customer - procedure, mechanism and flow of activities as a service is delivered.
Posts tagged as “7Ps of the Marketing Mix”
Physical evidence refers to the tangible aspect of an intangible service; all the visible aspects of the environment where services are offered.
People mean all employees in the firm who can heavily influence the marketing of a product either positively or negatively.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?