Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
Posts tagged as “4Ps of the Marketing Mix”
Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
Marketing managers must be able to use their business acumen to establish different marketing strategies depending on various business situations.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?