Demographic market segmentation includes age, gender, race and ethnicity, marital status, family size, occupation, income, language and religion.
Posts published in “BUSINESS MANAGEMENT”
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Geographic market segmentation divides the market into different geographical units. Geographic factors include location, climate and population density.
There is no one correct method to segment a market into smaller pieces. The key task is to find the variable that splits the market into actionable segments.
A consumer profile is a descriptive picture of a typical consumer of the firm’s products in a specific market segment. A picture of the typical consumer.
The whole market consists customers with different preferences. Market segmentation helps to discover people with similar characteristics.
This article includes introduction to economic growth. It explains different ways of measuring economic growth and causes of growth.
Marketing strategies evolve over time to go along with market changes, changes in customer preferences and changes inside the business organization.
Any marketing strategy of a business organization needs to be cohesive and integrated. Having a cohesive marketing strategy is important.
Each of the 4Ps of the Marketing Mix - Product, Price, Place and Promotion is of equal importance as it influences customers’ decisions.
Marketing managers must be able to use their business acumen to establish different marketing strategies depending on various business situations.
Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.
While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.
Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.
This article is about supply. It shows The Supply Curve and helps to understand that a rise in price will lead to a rise in supply.
This article defines a market and demand. It shows The Demand Curve and explains the relationship between price and demand by showing changes in demand.
In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.