Below-The-Line Promotion (BTL) is any form of unpaid promotional activities over which the firm has total control used to promote a business.
Posts published in “BUSINESS MANAGEMENT”
The Super Business Manager website is all about business. It provides business resources for better decision making. These business resources are especially useful for CEOs, directors, managers, business owners, investors, entrepreneurs, business teachers, business students and business journalists.
The concept of Supply Chain Management (SCM) has become an important consideration for firms – supply chains have simply become increasingly complex.
Own-label brands, also known as private label or store brands, are products that are made and sold by a retailer under its own brand name.
A business faces a make-or-buy decision when it has to make a choice between manufacturing a product on its own, or purchasing it from a supplier.
The specific corporate strategy that a company chooses will depend on its unique goals and circumstances. Here are some examples.
Through-The-Line Promotion (TTL) is a marketing strategy that combines both Above-the-Line (ATL) and Below-the-Line (BTL) marketing strategies.
Production decisions mainly evolve around preparing input resources to supply output products to meet expected market demand.
What is the Balance of Payments? Describe the main components of the UK balance of payments. What is the Current Account? What is visible trade and invisible trade?
Competitive advantage is a critical concept. It is what allows companies to succeed in competitive markets and generate profits for their shareholders.
This article is about protectionism. It explains different methods of protectionism and gives arguments for and against protectionism in a country.
In general, corporate strategy is how the business gets from where it is to where it wants to be in the future. It requires making the key decisions.
This article introduces reasons for international trade and benefits of free trade. It explains the theories of Absolute Advantage and Comparative Advantage.
Financial planning is process of creating a roadmap to your financial goals - understanding current financial situation, setting goals and reaching them.
This article introduces The Phillips Curve which shows the relationship between unemployment and the rate of change in wages.
In business management, Triple Bottom Line is an accounting framework with three parts: social, environmental (or ecological) and economic.
Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs.