Social Marketing was born as a discipline in late 19th century. Professor Philip Kotler is credited as the founder of Social Marketing.
Posts published in “MARKETING”
Commercial Marketing aims to meet the needs and wants of customers. Social Marketing aims to promote activities that seek to influence social behavior.
Asset-Led Marketing is an approach to Marketing based on the firm’s existing strengths instead of purely on production or satisfying customers.
Companies using Market Orientation intend to make products that the customers want to buy rather than just making and selling products that the company produces.
Companies using Product Orientation intend to make products that can be made and then try to tempt the customers who will purchase those products.
Marketing Department never operates in isolation from other departments in a business. All departments in a firm collaborate very closely.
What do we really know as business managers about major differences between the marketing of goods and the marketing of services?
Marketing department in a business organization has four generic objectives which are directly linked with the 4Ps of the Marketing Mix.
Effective Marketing makes customers pay the price for a product that exceeds the cost of raw materials. This is called adding value through Marketing.
Marketing exists in order to add value to satisfy customers’ changing needs and wants. Satisfying needs and wants should be done profitably.
Marketing involves building relationships with customers. It fulfills the demand of human needs and creates the demand of human wants.
There are so many brands that suck! This article is meant to be a very short guide to perfection - perfecting your brand to help it unsuck.
Marketing finds out what customers need and want through Market Research and gets people to buy the products using the Marketing Mix.
Many brands suck because they are not perfect: focus too much on money, sell poor products, neglect employees and act unethically.
If you would like to create your own brand, or improve the current brand, here are some tips that may help you out.
A Unique Selling Point (USP) is the factor that makes a good or service different from that of the competition. How to find Unique Selling Point (USP)?