Posts published in “MARKETING”

Is the term marketing ethics contradictory? Noted marketer Philip Kotler examines the ethical challenges in today’s marketplace.

While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.

Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.

This article is about supply. It shows The Supply Curve and helps to understand that a rise in price will lead to a rise in supply.

This article defines a market and demand. It shows The Demand Curve and explains the relationship between price and demand by showing changes in demand.

In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.

The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society.

The marketing objectives of for-profit organizations are primarily sales and profit related. Let’s take a look at the most common examples.

Marketing objectives look at where the business wants to be in the future. They are the firm's defined and measurable aims for a given period.

A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.

A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.

A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.

The success of marketing planning is measured by the effectiveness in achieving marketing objectives. Advantages and disadvantages of marketing planning.

Marketing planning is the complete systematic process of planning all marketing activities within a single business organization.

Market failure is when markets fail to achieve the most efficient allocation of scarce resources to meet the market demand.

While some markets have lower level of competition, some other markets have higher level of competition. Why markets become more competitive?