Physical evidence refers to the tangible aspect of an intangible service; all the visible aspects of the environment where services are offered.
Posts published in “MARKETING”
People mean all employees in the firm who can heavily influence the marketing of a product either positively or negatively.
This article describes interrelationship between markets. It defines joint demand, competitive demand, derived demand and joint supply.
Packaging is crucial for a product as it is the integral part of the product itself. Most products bought by consumers are packaged.
The most important aspect of marketing is to create Unique Selling Point (USP) for the product to differentiate from competitors.
This post is about costs and benefits – both private costs and social costs, and private benefits and social benefits. It also defines the term externalities.
After reading about top tips for writing a market research survey, here is a short checklist for you to follow to make your survey correct and appropriate.
What are the typical methods of differentiation? A firm may differentiate itself from competitors through unique 8Ps of Marketing Mix.
Two main types of promotion are classified as Above the Line Promotion (ATL) and Below the Line Promotion (BTL). Check when used, benefits, drawbacks.
In this article, you will find major problems of entering new markets abroad. You will also learn possible solutions to those problems with additional comments.
When the market is saturated, competition is too strong or the economy is declining, it might be time to sell products to other countries.
In global business environment, we need to understand the people who come from another country and culture in order to be successful in global marketing.
International Marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services.
Globalization is having a significant impact on business decision-making, on international trade and the creation of international marketing.
Growing importance of international trade. Today’s business environment is more global than ever before with international trade being omnipresent.
M-Commerce is use of wireless handheld devices such as smartphones, laptops, smartwatches and tablets to conduct commercial transactions online.
S-Commerce (Social Commerce) refers to the use of social networks and social media tools to support and encourage E-commerce transactions.