Posts published in “MARKETING”

Major types of E-Commerce markets include Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G) and Consumer to Consumer (C2C).

This article defines inflation. It explains how inflation is measured. Also, it describes the pattern of inflation in the UK in recent years.

There are several different pricing strategies that can be used and these are broadly categorized into four different categories.

Traditionally, impact of E-Commerce has been seen in every of the 4Ps in Marketing Mix. How does E-Commerce impact 4Cs of Marketing Mix?

E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.

Here are situations where the market system can fail from provision of demerit goods and merit goods. Government interventions might be necessary.

This article identifies situations where the market system can fail causing market failure: prices too high, when prices too low, fluctuations in price.

Global Localization Marketing Strategy means that the Marketing Mix is adapted to meet local cultures with different products, prices, promotions and distribution.

Pan-Global Marketing Strategy means that the Marketing Mix is standardized for all customers. The same product is sold across the world.

Consider first whether your firm should enter into foreign markets or not. This decision to market products abroad is a very important one.

Marketing products in overseas markets presents opportunities and threats for international marketing. It is risky but can help to grow the business.

There are differences between domestic marketing and international marketing. International marketing cannot replicate domestic marketing.

Let’s take a look at ten ways to increase prices without actually charging customers more at the time of purchase of the product.

In international communication, it is the idea and concept processing that are important. Working with context of where and how information will be used.

Customer Relationship Management (CRM) refers to using various marketing activities for the purpose of establishing successful relationships with customer.

Process means the way in which a service is provided to the customer - procedure, mechanism and flow of activities as a service is delivered.