Posts published in “MARKETING”

The combination of all forms of promotion that can be used by a business organization for promoting any product is known as Promotion Mix.

This article is about an oligopoly. It describes the characteristics of an oligopoly market and explains why most markets are oligopolistic.

This article is about a monopoly. It describes characteristics of a monopoly market and explains how the equilibrium model evolves in monopolistic conditions.

This article is about perfect competition. It describes characteristics of a perfectly competitive market and gives assumptions about perfect competition.

This article is about advertising agencies – what are they, where do they come from, reasons why businesses use them and benefits of using them.

Trade cycle are periods of expansion and contraction of economic activity. In advertising, businesses tend have higher promotion budgets during boom periods.

One of the most important decisions marketing managers need to make in order to promote successfully is to choose advertising media.

Advertising process – communication with the public a promotion message to transmit through an advertising medium – includes five steps.

Branding differentiates the brand name from the competitors’ brand names - distinguishing product offerings from the competition.

Above-The-Line Promotion (ATL) is paid-for promotional methods by independent mass media sources used to promote a business, brands or products.

Specialty channels of distribution refer to using any direct way to distribute products to customers that does not involve using intermediaries.

Intermediaries in channel of distribution are a middle man - the middle person in the chain of distribution between the producers and consumers of a product.

This article is about one of the most commonly used channels of distribution such as two-intermediary channel, or two-level channel.

This article is about one of the most commonly used channels of distribution such as a one-level channel of distribution, or one-intermediary channel.

This article is about one of the most commonly used channels of distribution such as a zero-level channel of distribution, or direct selling to customer.

There are many well-known marketing websites featuring articles with a similar title - just what is marketing? This is a very good question.