Understanding the difference between merit goods and demerit goods is crucial for grasping how markets function and why governments intervene.
Posts published in “MARKETING”
The core concepts of consumer buyer behaviour draw on Maslow's hierarchy of needs and the marketing mix. Here is the buying decision process.
By effectively engaging with all relevant publics, social marketers can increase the reach and impact of their programs.
In today's interconnected business landscape, successful partnerships have become a cornerstone of growth and innovation.
The McKinsey / General Electric Matrix overcomes a number of the disadvantages of The Boston Consulting Group Matrix in planning product portfolio.
Advocacy organizations are groups that work to influence decisions within political, economic, and social systems and institutions.
This article provides a comprehensive guide on effectively handling customer complaints within a business organization. Let's start with why customers complain.
There are various sources of funding for social marketing campaigns. Let's take a look at common ways to pay for promoting your social marketing activities.
Core products are the heart of a business, while peripheral products are supporting elements that enhance the overall customer experience and revenue potential.
Brand longevity refers to a brand's ability to maintain its relevance, appeal, and competitive edge over an extended period.
Brand reputation refers to the overall perception that the public has of a company or brand. It is shaped by a variety of factors.
Brand recognition is a strategic asset that drives growth, profitability, and long-term success. It is a key ingredient in building a sustainable business.
When it comes to economic statistics, when economists and governments calculate economic growth, or economic recession, total national income is just estimate.
The Paradox of Thrift is a theory which says saving too much is damaging to the economy because people will consume less and companies will produce and invest less.
Purse strings means where the funding come from as Social Marketing is often conducted by for-profit social organizations and non-profit social organizations.
Policy, as one of 8Ps of Social Marketing, refers to the rules, regulations, and laws that can influence individual behavior and societal norms.
Partnerships are a critical component of 8Ps of Social Marketing. They involve collaborating with other organizations, individuals, and communities to achieve shared goals.