Posts published in “MARKETING”

It refers to the degree to which a product satisfies a strong market demand, essentially meaning you've built something that people genuinely want and are willing to use or pay for.

This guide is designed to provide a thorough understanding of what it means to know your target audience, why it's essential across various fields, and practical steps for identifying and leveraging that knowledge.

Marketing funnel analysis is the process of examining the customer's journey through different stages, from initial awareness of a product or service to becoming a loyal customer.

At its core, a marketing strategy is a long-term plan that outlines how an organization will reach its target audience, communicate its value proposition, and achieve its business objectives.

The AIDA Model is a classic marketing and advertising framework that outlines the sequential stages a consumer goes through when making a purchasing decision.

Marketing models are essential frameworks that help businesses understand, predict, and optimize their marketing efforts.

While both aim to sell products or services to consumers, they operate on fundamentally different principles, each with its own set of advantages and disadvantages.

This phenomenon is largely driven by the economics of infinite shelf space and reduced distribution costs enabled by the internet.

While there has been a major shift in the world to digital marketing being the favorable choice, traditional marketing is still relevant and needed.

MABA stands for Market Attractiveness-Business Assessment. The matrix typically uses a 3x3 grid (creating nine cells) to plot business units based on two key dimensions.

Doing business on the internet encompasses a vast array of activities, from simple online presence to full-fledged E-Commerce operations.

Gathering precise, real-time "global market share" data for every popular product is challenging, as these figures are constantly fluctuating and often proprietary.

Following market trends in business management is crucial for staying competitive, adapting to change, and identifying new opportunities.

The term me too' products (or sometimes "me-too drugs" in the pharmaceutical industry) refers to products that are designed to be very similar to a popular, successful product already existing in the market, made by another company.

Becoming an influencer involves building a significant and engaged audience on social media platforms around a specific niche or area of expertise.