The final part of the SEGMENT – TARGET – POSITION process is Product Positioning which shows the perception customers have about the product.
Posts published in “MARKETING MIX – PRODUCT”
There are so many brands that suck! This article is meant to be a very short guide to perfection - perfecting your brand to help it unsuck.
A Unique Selling Point (USP) is the factor that makes a good or service different from that of the competition. How to find Unique Selling Point (USP)?