There are several obvious advantages and disadvantages of E-Commerce. How you would use E-Commerce to support your marketing strategies?
Posts published in “E-COMMERCE”
Major types of E-Commerce markets include Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G) and Consumer to Consumer (C2C).
Traditionally, impact of E-Commerce has been seen in every of the 4Ps in Marketing Mix. How does E-Commerce impact 4Cs of Marketing Mix?
E-Commerce influences marketing departments as every of the 4Ps in Marketing Mix for products of a business has seen the impact of E-Commerce.
M-Commerce is use of wireless handheld devices such as smartphones, laptops, smartwatches and tablets to conduct commercial transactions online.