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10 World’s Most Valuable Brands

By Jerry Grzegorzek on January 12, 2024 |

BUSINESS MANAGEMENT and MARKETING


The title of ‘World’s Most Valuable Brands’ can be a bit tricky, as different organizations use different methodologies to rank them.

2023 Rankings

Interbrand: According to Interbrand’s ‘Best Global Brands 2023’ list, Apple reclaims the top spot with a brand value of USD316.66 billion, and Amazon sits at USD299 billion, followed by Apple at USD297.5 billion. <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>2021 and 2020 Rankings</strong></h2> <!-- /wp:heading --> <!-- wp:paragraph --> This is the list of 10 most valuable brands in the world in 2021 and 2020. The rankings are based different estimates by <a href="https://www.kantar.com/" target="_blank" rel="noreferrer noopener" title="Kantar Group">Kantar Group</a>, <a href="https://interbrand.com/" target="_blank" rel="noreferrer noopener" title="Interbrand">Interbrand</a>, <a href="https://brandfinance.com/" target="_blank" rel="noreferrer noopener" title="Brand Finance">Brand Finance</a> and <a href="https://www.forbes.com/">Forbes</a>. The brands are ranked based on their brand value in USD as of February 4, 2022.

Kantar:

Amazon.com

Apple

Google

Microsoft

Tencent

Facebook

Alibaba

Visa

McDonald’s

Mastercard

Interbrand:

Apple

Amazon

Microsoft

Google

Samsung

Coca-Cola

Toyota

Mercedes-Benz

McDonald’s

Disney

Brand Finance:

Apple

Amazon

Google

Microsoft

Samsung

Walmart

Facebook

ICBC

Verizon

WeChat

Forbes:

Apple

Google

Microsoft

Amazon.com

Facebook

Coca-Cola

Disney

Samsung

Louis Vuitton

McDonald’s

Additional resources

Interbrand’s Best Global Brands: www.interbrand.com/best-brands

Brand Finance’s Top 100 Most Valuable Brands: www.rankingthebrands.com/The-Brand-Rankings

Statista’s article on Most Valuable Brands Worldwide 2023: www.wikipedia.org/wiki/List_of_most_valuable_brands




Jerry Grzegorzek

I am the Founder and Editor-in-Chief of the SuperBusinessManager.com website. I am the EU citizen with approximately 20 years of experience in secondary and higher business education in both public and private sectors. Currently living with my wife and our two adorable children in China where I teach Business Management and Economics at K-12 international schools. Professionally, I am an experienced Lecturer and Researcher in Business Management and Economics, as well as IB Examiner for DP Business Management at International Baccalaureate (IB). Privately, I enjoy reading and collecting books on business management, personal finance and investing. You can contact me at jerrygrzegorzek@hotmail.com

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