Intermediaries in the channel of distribution are a middle man. They are the middle person between the producers and consumers of a product.
Posts published in “Year: 2023”
Brand names come in many different forms, types and shapes. Let’s take a look at different types of brand names that exist around the world.
Mainly, stocks grow as the result of growing earnings, great Balance Sheet and the share price being too low for the value (Net Cash Flow).
There are many different types of branding that exist in the world of marketing. Let’s take a look at the most common ways of branding products.
This article describes the differences between products and brands. Distinction between a product and a brand is a crucial job for marketing managers.
A brand is used to identify and to differentiate the products of one seller from products of competitors. Brands distinguish some products.
There are many ways to invest in a good business. A good business means a business that is performing well on the market in the long-term.
This article describes the main objective of businesses – generating revenue and making profit. It describes different types of revenue and profit, also profit maximization.
Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.
Guerrilla Marketing is a way of performing marketing activities in a non-conventional yet creative way by businesses on a very low promotional budget.
Business performance can be measured including revenue, market share, customer satisfaction, employee satisfaction, innovation, and sustainability.
Contribution Analysis can help a business to identify both profitable products and those that might need more development in the future.
The Boston Matrix, or The Boston Consulting Group Matrix, is a business tool used for marketing management of a balanced Product Portfolio.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.
Technology changes promotion in a way that new technologies have significantly impacted the way businesses market and sell products to customers.
Most products pass through a number of phases. Let's take a look how 4Ps of Marketing Mix change at different stages of Product Life Cycle (PLC).