Posts published in “Year: 2023”

Growing importance of international trade. Today’s business environment is more global than ever before with international trade being omnipresent.

M-Commerce is use of wireless handheld devices such as smartphones, laptops, smartwatches and tablets to conduct commercial transactions online.

S-Commerce (Social Commerce) refers to the use of social networks and social media tools to support and encourage E-commerce transactions.

E-Commerce involves conducting commercial transactions electronically which are similar due to similarity of features of E-Commerce.

E-Commerce has developed as a result of technological development, especially the Internet, social networks and smart phones affecting business activity.

When talking about discrepancies in distribution, the difference usually applies to what is being produced and what is being sold.

Marketing managers need to know how to choose a channel of distribution properly. Here are factors influencing a choice of distribution channel.

Place in Marketing Mix involves dealing with a channel of distribution. Several different channels of distribution are available for firms to use.

Distribution strategy regarding channels of distribution refers to the use of intermediaries in getting the product to the consumer.

There are three approaches to distribution depending on intensity. They include Intensive Distribution, Selective Distribution and Exclusive Distribution.

Place (distribution) as one of the four elements of Marketing Mix involves marketing managers in deciding about getting products to customers.

Objectives of promotion can be focused on the short-term which is less than 12 months or on the long-term which is more than 5 years.

By using promotion, businesses are actively communicating with consumers what goods and services are available for purchase.

This article talks about three main functions of price and explains how these functions of price influence the market system.

This article is about the equilibrium price determination, situations of market surplus and market shortage and shifts in demand and supply.

Business managers need to decide upon the appropriate price being used by the company to successfully market its products.