Intermediaries in the channel of distribution are a middle man. They are the middle person between the producers and consumers of a product.
Posts published in August 2023
Brand names come in many different forms, types and shapes. Let’s take a look at different types of brand names that exist around the world.
There are many different types of branding that exist in the world of marketing. Let’s take a look at the most common ways of branding products.
This article describes the differences between products and brands. Distinction between a product and a brand is a crucial job for marketing managers.
A brand is used to identify and to differentiate the products of one seller from products of competitors. Brands distinguish some products.
Marketing activities including promotion of products require spending. The money for these promotional activities is set in promotion expenditure budget.
Guerrilla Marketing is a way of performing marketing activities in a non-conventional yet creative way by businesses on a very low promotional budget.
Contribution Analysis can help a business to identify both profitable products and those that might need more development in the future.
The Boston Matrix, or The Boston Consulting Group Matrix, is a business tool used for marketing management of a balanced Product Portfolio.
There are many new trends in distribution recently. With the increased popularity of E-commerce around the world, shopping demands of consumers change.
There are several different pricing strategies that can be used and these are broadly categorized into four different categories.