This article is about Promotional Elasticity of Demand (AED). It measures how a change in amount spent on promotion affects quantity demanded.
Posts published in November 2022
This article is about the definition of Aggregate Supply (AS), the Aggregate Supply (AS) curve and shifts in the Aggregate Supply (AS) curve.
In this article I am describing my past experiences with judging, and try to question whether our world is becoming less judgmental.
This article is about Cross Elasticity of Demand (CED). It measures how a change in price of one product affects the quantity demanded for another product.
This article is about Income Elasticity of Demand (YED). Income Elasticity of Demand (YED) measures how a change in income affects quantity demanded.
This article is about Price Elasticity of Demand (PED). Price Elasticity of Demand (PED) measures how a change in price affects quantity demanded.
Regular evaluation of the marketing plan will help with reviewing marketing planning process. How to review marketing planning process?
Once the marketing strategies have been decided upon, it is time to put them into the real life through devising Marketing Mix tactics.
The final part of the SEGMENT – TARGET – POSITION process is Product Positioning which shows the perception customers have about the product.
My experience dealing with jet lag. Here are my personal experiences of how I deal with jet lag when coming back to China from Europe.
Differentiated Marketing targeting strategy is trying to sell different products to different market segments. Another name is selective marketing.
Niche Marketing is the opposite to Mass Marketing. Niche Marketing targeting strategy includes exploiting one small market segment and be customer-focused.
Price Elasticity of Supply (PES)
BUSINESS MANAGEMENT, ECONOMICS and MICROECONOMICS
This article is about Price Elasticity of Supply (PES). Price Elasticity of Supply (PES) measures how a change in price affects quantity supplied.