While the author of this article is unknown to me, I have found it quite interesting when discussing ethics in marketing.
Posts published in September 2022
Ethical marketing norms and values for marketers according to The American Marketing Association (AMA) which promotes the highest standards of marketing.
In a crowded marketplace of ideas, it is important for non-profit social organizations to establish a well-defined niche.
The marketing objectives of non-profit organizations are not primarily sales and profit related, but to support good causes that will benefit the society.
Slowing down provides you with enough space and free time. To live a meaningful life, each one of us needs to have enough time every day.
Real estate, bank deposits, online business and stocks. These four investments will generate us passive income streams from rent, interest, profit and dividends.
A marketing budget mainly contains marketing expenditures on marketing strategies in order to achieve the plan’s marketing objectives.
A marketing plan should be preceded by conducting a marketing audit which reviews the effectiveness of the business’s Marketing Mix.
A marketing audit is a review of the current situation of the business’s Marketing Mix. It is done before writing a formal Marketing Plan.