The business landscape of 2022 was defined by adaptation, resilience, and a fundamental realignment of how companies operate, hire, and connect with customers. As organizations emerged from the acute phase of the pandemic, they faced a complex mix of supply chain disruptions, rising inflation, and shifting workforce expectations.
Posts published in “Year: 2022”
This article talks about issues of conducting ethical market research and examples of unethical market research practices.
Conducting four different types of market research can help the business organization to effectively reduce risks, predict sales and forecast trends.
This is a very brief summary of how market research can support New Product Development (NPD) in a business organization. In 4 STEPS.
This article defines consumption and saving as well as introduces The Average Propensity to Consume (APC) and The Marginal Propensity to Consume (MPC).
The four basic economic systems that exist in the modern economy include Centrally Planned Economy, Market Economy, Mixed Economy and Traditional Economies.
Sales forecasting is a marketing management technique used by business managers to predict future sales over a period of time.
Any market research results should be treated with caution due to their limitations. Examples exist of firms using faulty research.
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
This article introduces a very basic difference between two highly popular yet frequently confusing terms economy and Economics.
This short story about market research talks about an entrepreneur named Garfred who decided to start his own clothing company.
This article is about the market research process in 4 STEPS. As we know that market research does not guarantee success.
This article talks describes in details reasons for market research. There are numerous reasons why marketers seek to conduct market research.
According to the hypothesis about sectors of the economy, the main focus shifts from the primary, through the secondary and finally to the tertiary sector.
Businesses conduct market research to research the market in order to sell their products, and seek other benefits from doing so.
This article is about Price Elasticity of Supply (PES). Price Elasticity of Supply (PES) measures how a change in price affects quantity supplied.
This article is about Promotional Elasticity of Demand (AED). It measures how a change in amount spent on promotion affects quantity demanded.