This article talks about issues of conducting ethical market research and examples of unethical market research practices.
Posts published in “Year: 2022”
This is a very brief summary of how market research can support New Product Development (NPD) in a business organization. In 4 STEPS.
The four basic economic systems that exist in the modern economy include Centrally Planned Economy, Market Economy, Mixed Economy and Traditional Economies.
Sales forecasting is a marketing management technique used by business managers to predict future sales over a period of time.
Any market research results should be treated with caution due to their limitations. Examples exist of firms using faulty research.
Market research helps modern companies to develop products based on consumer demand which has been identified and analyzed.
This article introduces a very basic difference between two highly popular yet frequently confusing terms economy and Economics.
This article talks describes in details reasons for market research. There are numerous reasons why marketers seek to conduct market research.
This article is about Promotional Elasticity of Demand (AED). It measures how a change in amount spent on promotion affects quantity demanded.
This article is about the definition of Aggregate Supply (AS), the Aggregate Supply (AS) curve and shifts in the Aggregate Supply (AS) curve.
This article is about the definition of Aggregate Demand (AD), the Aggregate Demand (AD) curve and shifts in the Aggregate Demand (AD) curve.
In this article I am describing my past experiences with judging, and try to question whether our world is becoming less judgmental.
This article is about Cross Elasticity of Demand (CED). It measures how a change in price of one product affects the quantity demanded for another product.
This article is about Income Elasticity of Demand (YED). Income Elasticity of Demand (YED) measures how a change in income affects quantity demanded.