Jobs to Be Done (JTBD) is a powerful framework and theory in business and innovation that shifts the focus from what a product is to what a customer hires a product or service to do.
Super Business Manager
It involves identifying or creating unmet needs, untapped segments, or entirely new ways of delivering value.
Price wars occurs when two or more rival companies aggressively lower the prices of their products or services in a competitive effort to gain market…
To "make a bigger pie" or "bake a bigger pie" in business is a powerful metaphor that signifies a strategic shift from merely competing for a share of existing resources to expanding the entire market and creating new value for everyone involved.
Get started on how to make money online without investments: access opportunities and strategies to generate income online free of cost.
Improving your public speaking skills quickly is achievable with focused effort and the right strategies. Here's how you can make significant progress fast.
Sandwich feedback, also known as the "feedback sandwich" or "praise-criticism-praise" method, is a popular communication technique used to deliver constructive criticism or negative feedback in a less confrontational and more palatable way.
No matter what type of business that you are running, getting people through the door is bound to be one of your biggest responsibilities that you have to take seriously.
Advertising in sensitive categories requires extreme caution and adherence to strict guidelines set by advertising platforms (like Google, Meta, Amazon, Snap, etc.), as well as local laws and cultural norms.
Effective advertising in today's diverse landscape requires a nuanced approach tailored to each industry category, audience, and the unique selling proposition of the product or service.
The "Invisible Hand of Culture" is a powerful metaphor that describes how cultural norms, values, beliefs, and unspoken rules subtly but profoundly influence human behavior, decisions, and interactions within a society, organization, or group, often without explicit awareness.
Cryptocurrencies are a revolutionary form of digital currency that operate on decentralized networks, fundamentally changing how value can be transferred and managed without the need for traditional intermediaries like banks or governments.
A stablecoin is a type of cryptocurrency designed to minimize price volatility, unlike traditional cryptocurrencies like Bitcoin (BTC) or Ethereum (ETH) whose values can fluctuate wildly.
Standard Operating Procedures (SOPs) are a cornerstone of efficient and consistent business operations.
While often associated with literal trash, the concept of "waste management" in a strategic business context extends far beyond recycling.
The "Ops Paradox" typically refers to challenges and contradictions that arise in the realm of IT operations, particularly in the context of modern software development and infrastructure management.
It’s important that your company is always evolving and innovating. It’s a chance to meet or exceed your customer’s expectations and stay ahead of the competition.
While authenticity often follows, transparency is the direct, actionable practice that builds it. This focus allows for a deeper dive into concrete steps and the measurable impact of open communication.
Customer Acquisition Cost (CAC) is a critically important metric in business, serving as a direct indicator of the efficiency and sustainability of your growth efforts.
Understanding your unit economics is fundamental to the long-term sustainability and profitability of any business, regardless of its size or industry.